-A +A

marketing campaigns

It is just the beginning. The great future of uplift modeling forecasted by Gartner.

hype cycle uplift modeling

Gartner has published the Hype Cycle for Advanced Analytics and Data Science 2015 chart in July 2015. It shows that uplift modeling is an innovation trigger now and is going to achieve "Plateau of Productivity"  stage during 5 to 10 years.

When we were starting research in uplift modeling over twelve years ago,  we strongly believed that this solution has the great potential. The first commercial implementation of uplift modeling in 2004 only confirmed our conviction. Since then, we have developed many machine learning algorithms that allow to create uplift models.